Katie Sveinson is an assistant professor in the Mark H. McCormack Department of Sport Management in the Isenberg School of Management at the University of Massachusetts Amherst.

My research combines sport management with sport sociology, focusing on consumer behavior. Specifically, I utilize critical qualitative methodologies to understand how gender impacts the sport fan experience. My projects have included exploring how women perceive sport fan apparel, how women as mothers experience fandom and motherhood simultaneously, and successes/failures of marketing to women and girls as sport fans.

If you would like to read more about my research, you can head over to the research and publications section. To explore the outcomes of my research, please visit the research findings page.

Please feel free to roam about my website, follow me on Twitter, and send me an email if you have any questions, inquiries, collaboration topics, or just to say hi!