Research & Publications

Research Interests:

  • Women sport fans
  • Culture/cultural production of sport fandom
  • Language use and visual representations in marketing campaigns 
  • Critical inquiry 
  • Qualitative methodology

Publications

Peer Reviewed Publications

Sveinson, K., & Allison, R. (Forthcoming). “Something seriously wrong with US Soccer”: A critical discourse analysis of consumers’ Twitter responses to U.S. Soccer’s girls’ apparel promotion. Journal of Sport Management

Sveinson, K., Hoeber, L., & Heffernan, C. (In Press). Critical discourse analysis as theory, methodology, and analysis in Sport Management Studies. Journal of Sport Management. https://doi.org/10.1123/jsm.2020-0288

Sveinson, K., & Hoeber, L. (2020). So begins the demise of #Superman from Metropolis”: Consumers’ Twitter reactions to an athlete’s transgression. Sport Management Review, 23(5), 810-823.https://doi.org/10.1016/j.smr.2020.03.001

Sveinson, K., Hoeber, L., & Toffoletti, K. (2019). “If people are wearing pink stuff they’re probably not real fans”: Exploring women’s perceptions of sport fan clothing. Sport Management Review, 22(5), 736-747. https://doi.org/10.1016/j.smr.2018.12.003

Hyatt, C., Kerwin, S., Hoeber, L., & Sveinson, K. (2018). The reverse socialization of sport fans: How children impact their parents’ sport fandom. Journal of Sport Management32(6), 542-554. https://doi.org/10.1123/jsm.2017-0263

Liechty, T., Willfong, F., & Sveinson, K. (2016). Embodied experiences of
empowerment among female tackle football players. Sociology of Sport Journal, 33(4), 305-316. http://dx.doi.org/10.1123/ssj.2015-0149

Sveinson, K., & Hoeber, L. (2016). Examining female sport fans’ experiences of marginalization and empowerment. Journal of Sport Management, 30(1), 8-21. http://dx.doi.org/10.1123/jsm2014-0221

Bruno, P., Love Green, J., Illerbrun, S., Holness, D., Illerbrun, S., Haus, K., Poirier, S., & Sveinson, K. (2016). Students helping students: Evaluating a pilot program of peer teaching for an undergraduate course in human anatomy. Anatomical Sciences Education, 9(2), 132-142. doi: 10.1002/ase.1543

Liechty, T., Sveinson, K., Willfong, F., & Evans, K. (2015). “It doesn’t matter how big or small you are…there’s a position for you”: Body image among female tackle football players. Leisure Sciences, 37(2), 109-124. doi: 10.1080/01490400.2014.980591

Sveinson, K., & Hoeber, L. (2015). Overlooking the obvious: An exploration of what it means to be a sport fan from a female perspective. Leisure Studies, 34(4), 405-419. doi: 10.1080/02614367.2014.923496

Liechty, T., Ribeiro, N.F., Sveinson, K., & Dahlstrom L. (2014). “It’s about what I can do with my body”: Body image and embodied experiences of aging among older Canadian men. International Journal of Men’s Health, 13(1), 3-21.doi: 10.3149/jmh.1301.3

Liechty, T., Dahlstrom, L., Sveinson, K., Son, J., & Rossow-Kimball, B. (2014). Canadian men’s perceptions of leisure-time physical activity and the aging body. Qualitative Research in Sport, Exercise, and Health, 6(1), 20-44. doi: 10.1080/2159676X.2012.712990


Presentations

Sveinson, K., Mansfield, A., Delia, E., & Calow, E. Reflections on the importance of fan identity amid the COVID-19 pandemic. Poster Presentation. Sport Marketing Association Conference, October 20th-22nd, Las Vegas, NV.

Bredikhina, N., Sveinson, K., Taylor, E., & Heffernan, C. Behind a love story: Exploring the WAGs phenomenon and the impact of a romantic relationship on an athletes’ brand. Sport Marketing Association Conference, October 20th-22nd, Las Vegas, NV.

Sveinson, K., Lin, S., & Boring, D.  (2021). Exploring the gendering of children’s official sport fan apparel trough critical discourse analysis. North American Society for Sport Management Virtual Conference. June 3-5.   

Hoeber, L., Sveinson, K., Shaw, S., Misener, K., Rich, K., & Chen, C. (2021). Insights about publishing qualitative research from ‘Reviewer 2’: Conversations and collective learning. 60-minute workshop. North American Society for Sport Management Virtual Conference. June 3-5.

Sveinson, K., Mansfield, A., & Naraine, M. (2020). Anchoring down: Examining user sentiment across three brand related hashtags on Twitter (presentation cancelled). North American Society for Sport Management Conference. May 27-30, San Deigo, CA. 

Taylor, E., Sveinson, K., Wegner, C., & Jones, G. (2019). Leadership Trait Perception and Transference for Aspiring Female Leaders. European Association for Sport Management Conference. September 3-6, Seville, Spain.

Sveinson, K. (2019). Not all fans are created equal: Exploring cultural boundaries of sport fandom on Twitter. North American Society for Sport Management Conference. May 29-June 1, New Orleans, LA.

Sveinson, K. (2018). Stakeholders’ twitter reactions to an athlete’s transgression: A case study of Kevin Pillar’s homophobic slur. North American Society for Sport Management Conference. June 6-9, Halifax, Canada.

Sveinson, K. (2018). Serious leisure or trolling? Policing authenticity of sport fandom on Twitter. Canadian Association for Leisure Studies Conference. May 29-31, Regina, Canada.

Sveinson, K., Hoeber, L., Kerwin, S., & Hyatt, C. (2017). Family and sport fandom: What roles have mothers played in socialization? Sport Management Association of Australia & New Zealand Conference. November 29 – December 1st, Gold Coast, AUS.

Hyatt, C., Kerwin, S., Sveinson, K., & Hoeber, L. (2017). Exploring reverse socialization of sport fandom from a generational perspective. European Association for Sport Management Conference. Sept. 2-8, Bern, Switzerland

Hyatt, C., Kerwin, S., Hoeber, L., & Sveinson, K. (2017). Understanding the intersection between sport fandom and parenting: Family rivalries and reverse socialization. North American Society for Sport Management Conference, May 30-June 3, Denver, CO.

Sveinson, K., & Hoeber, L. (2016). Exploring material culture associated with official sport fan apparel: A cross-national comparison. Sport Management Association of Australia & New Zealand Conference. November 23-25, Auckland, NZ.

Hoeber, L., Sveinson, K., García, R., & Legg, N. (2016). The gendering of sport fan clothing on sport team online stores. North American for Sport Management Conference, May 31-June 4, Orlando, FL.

Kulczycki, C., Hoeber, L., & Sveinson, K. (2015). Using drawings to interpret place meanings: Depictions of climbing places. Place, Space and Sport Conference, Sept. 24-26. Oxford, UK.

Liechty, T., Willfong, F., Sveinson, K. & Ribeiro, N. F. (2014). Tackle football as serious leisure for women. World Leisure Congress, Sept. 7-12, Mobile, AL.

Sveinson, K. (2014). Three strikes against you?: An examination of highly identified, displaced, female sport fans. North American Society for Sport Management Conference, May 27 – 31, Pittsburgh, PA.

Liechty, T., Evans, K., Wilfong, F., & Sveinson, K. (2014). There’s a position for every body type”: Experiences of body image among female tackle football players. Canadian Congress on Leisure Research Conference, May 21-23, Halifax, NS.

Sveinson, K. (2014). The Elephant in the team shop: An exploration of female sport fans’ perceptions of team merchandise. Sport and Society in America Conference, May 19 – 21, Green Bay, WI.

Sveinson, K. (2013). Understanding gender relations among sport fans. International Sociology of Sport Association Conference, June 12 – 15, Vancouver, BC.

Sveinson, K. (2013). Marginalization or empowerment? A case study of lived experiences of female sport fans. North American Society for Sport Management Conference, May 28 – June 2, Austin, TX.

Liechty, T., Sveinson, K., & Dahlstrom, L. (2012), Aging and men’s body image. Poster presentation at the Gerontological Society of America Annual Meeting, November 14-18th, San Diego, CA.

Hoeber, L., & Sveinson, K. (2012). A photographic analysis of official and unofficial images of the 2010 Winter Olympics. North American Society for Sport Management Conference, May 23 – 26, Seattle, WA.


Reviewer

  • Leisure Sciences
  • Leisure/L’oisir
  • Journal of Sport Behavior
  • Administrative Sciences Association of Canada Conference
  • Sport in Society
  • International Journal of Sport Management and Marketing
  •  Sport Management Review
  • Journal of Sport Management
  • International Journal of Sport Communication
  • North American Society for Sport Management Conference
  • European Sport Management Quarterly
  • Journal of Gender Studies
  • Canadian Association for Leisure Studies Conference
  • International Review for the Sociology of Sport